If you can’t speak their language, deliver what they need to prove internally, and package yourself the way they buy — you’re not getting the deal. Period.
Most creators and properties pitch follower counts and total views — vanity metrics that mean nothing to a brand’s media plan. They make up pricing instead of working against the CPMs, eCPMs, and industry standards that brands and agencies actually model on. They follow up once when the buying cycle takes six months. And they leave hundreds of thousands of dollars on the table because nobody taught them how the other side of the transaction actually thinks.
Learn exactly how brands buy — and how to position yourself to close.
A quick look at the gap between what brands actually buy and what creators are selling — and how the Playbook closes it.
Everything you need to know about how brands buy, what they measure, and how to price your way in.
Get the Playbook11 chapters covering everything you need to start earning real brand revenue.
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We’ve been in the creator economy since before it had a name — building on both sides of the brand and creator divide.
We’ve led campaigns and managed creator strategy for some of the biggest names in consumer brands, entertainment, and retail. We know how they buy, what they measure, and what makes them come back.
From cultural icons to breakout creators, we’ve helped talent build real brand businesses — not just one-off posts. We manage a sales network spanning over 15 billion views per month.
Throughout the years, we’ve run some of the most creative and engaging campaigns in the creator + branded content space. The playbook isn’t theory — it’s built from deals we’ve actually closed.
A live virtual session with a small group of creators and media partners. We walk through ad formats, integration strategies, pricing frameworks, and how to build collaborations brands actually want to buy into — with live Q&A so you get answers specific to your situation. Small enough to be hands-on. Built on models we’ve been running for over a decade.
Reserve Your Seat →We tear apart your current brand approach and tell you exactly what’s working, what’s broken, and what’s costing you money. Content, audience data, pricing, pitch materials, sales process — everything gets evaluated. You walk away with a brand readiness scorecard and a prioritized action plan you can execute immediately.
Book Your Audit →We come to you. Over an intensive in-person engagement, we rebuild your brand partnership infrastructure from the ground up. Tiered packaging, rate cards, audience personas, pitch decks, reporting frameworks, and a go-to-market plan that puts you in front of the right brands with an offering they can say yes to. For teams ready to stop guessing and start closing.
Request Information →Join hundreds of creators who stopped guessing and started closing real brand partnerships.