Creator-economy intelligence, every morning
Three convergent forces are reshaping your planning horizon this week. Meta has agreed to pay up to $18 billion over the next decade and impose sweeping restrictions on how teenagers use its platforms...
The single biggest structural signal hitting your desk today is the $17 billion settlement Meta has reached with 48 U.S. states and territories over child-safety failures on its flagship social platfo...
Two converging pressures are reshaping how your campaigns get built and vetted. In Europe, a new industry council is pushing to put a 'certified' label on every influencer campaign brief — a direct re...
Three structural shifts are converging this week that should change how your team thinks about platform risk, campaign architecture, and measurement. First, a class-action lawsuit filed by a streamer ...
The biggest commercial signal in today's feed is the sheer scale of social commerce: Americans spent an estimated $11.8 billion on TikTok Shop in the first half of 2026, double the same period in 2025...
The two biggest TikTok stories of the week land on opposite ends of the trust spectrum, and your team should hold both in mind simultaneously. Social commerce on the platform has doubled year-over-yea...
Two platform-level moves this week demand your immediate attention. A major short-video platform has agreed to pay $400 million to settle a federal children's privacy enforcement action — one of the l...
The biggest platform story this week is one your talent managers and deal-makers need to track closely: a dominant video platform is offering creators millions of dollars to stay exclusive and block c...
The platform war for premium creator talent is escalating fast, and your deal pipeline needs to account for it. YouTube is now offering creators millions of dollars in exclusivity payments to keep the...
The clearest signal for your deals this week is the accelerating collision between operational discipline and social commerce scale. The agency model built around TikTok Shop is maturing fast — operat...
The data is in, and it should reshape how your team allocates budget. Creators now capture 26% of Americans' daily video viewing across all devices, and when those creators appear on TV or streaming p...
Two data points dropped in the last 48 hours that should reshape how your team briefs creators and measures campaigns. First, shoppers who trust AI assistants are five to six times more likely to trus...