Creator-economy intelligence, every morning
Two data points dropped this week that should reframe how you think about creator partnerships. First, a survey of 3,000 U.S. adults finds that 81% of regular podcast listeners trust creator hosts as ...
Two of the biggest signals this week converge on a single theme: premium, story-driven creator content is now a legitimate distribution strategy, not an experiment. A short film that originated on You...
Two converging signals should reshape how your team thinks about creator media buying right now. First, a veteran ad sales executive with a track record of managing $350M-plus in national digital reve...
Three forces are converging that should reshape how you allocate attention and budget right now. Global livestreaming just hit a record 31.7 billion hours watched in Q3 2026, and the headline number u...
Two structural forces are reshaping how you should think about creator investments right now. On one end, full-stack media ecosystems built around individual creators — spanning editorial, social, lon...
Two structural shifts are converging on your deal flow right now. First, the creator-brand relationship is being renegotiated from the top down: marquee creators are openly reducing their brand partne...
The talent representation race is accelerating faster than you might expect. In the past 48 hours, a London-based creator agency founded by two digital-native pioneers hired senior agents away from tw...
The platform layer is making its most aggressive short-video bet yet: a major social network is testing a Reels-first homescreen in India and Indonesia, bypassing the traditional feed entirely and sen...
The biggest structural story hitting your deals today is the official close of the $110 billion Paramount–Warner Bros. Discovery merger, creating a new publicly traded media giant. That consolidation ...
The measurement frameworks your deals have relied on for a decade are breaking down simultaneously. Follower count — long the de facto Nielsen box for creator pricing — has lost credibility as platfor...
The biggest structural story hitting your deals right now is the closing of a landmark media merger that unites two major streaming brands under a single parent company. Rather than collapsing the two...
The biggest story in your feed this week is the acceleration of institutional money into creator infrastructure. A major live-entertainment company has backed a new creator-management rollup founded b...