Creator-economy intelligence, every morning
Two signals this week tell you exactly where platform power is consolidating. First, TikTok has signed a multi-year global content partnership with the NBA and WNBA, pairing creator access to league e...
Two forces are reshaping your content strategy simultaneously: platforms are raising the floor on content quality while budgets flowing into video reach their strongest level in two years. YouTube has...
The clearest signal in your deal pipeline right now is structural: creator economy M&A reached a record 70 transactions in the first half of 2026, up 23% year over year, with media IP displacing softw...
Two structural shifts are converging that should reshape how your team allocates attention and capital. First, a new report finds that 52% of weekly podcast listeners name podcast hosts as their most ...
Two platform moves this week are forcing your hand on distribution strategy. A major streaming platform has signed a reported $100 million exclusive deal with a top creator, pulling new podcast episod...
Three structural pressure points are hitting your deals simultaneously this week. On the finance side, a Los Angeles-based private credit firm is making the case that creator audiences should function...
The biggest platform story in your feed right now is Meta's rapid reversal on its Muse AI image generator, pulled from Instagram within days of launch after organized pushback from major talent repres...
Two of the most urgent signals for your deals this week converge on the same fault line: AI-generated content and creator rights. After rolling out an AI image model that automatically opted users int...
Two major forces are reshaping your deal pipeline right now. On the distribution side, a prominent streaming platform has signed a deal to bring a YouTube creator duo's archive content to its platform...
Two structural shifts are accelerating simultaneously and your deals need to account for both. On the content side, a creator agency is piloting a program that funds original long-form projects while ...
Two structural shifts are colliding in your market this week. On the demand side, video now accounts for half of all display ad investment across Europe — a milestone confirmed by IAB Europe's AdEx Be...
The creator economy is consolidating at a pace your deal team should not ignore. The first half of 2026 logged 70 M&A transactions — a 23% year-over-year jump and the strongest first half on record — ...