Intelligence, playbooks, and tools for the creator economy
Two data points dropped in the last 48 hours that your team needs to reconcile: the YouTube creator ecosystem now contributes $60 billion to U.S. GDP and supports 540,000 equivalent jobs, yet independent research shows the top 10% of creators captured 62% of ad payments in 2025, with median earnings still falling below a living wage. Meanwhile, the broader creator economy is projected to reach $480 billion by 2027, a gap that signals enormous untapped opportunity — but only if distribution of monetization tools becomes more equitable. If you are managing a mid-tier talent roster or building creator-focused products, the structural inequality in platform payouts is your most urgent strategic problem right now, not audience growth.
Read Full Digest →Two signals this week tell you exactly where platform power is consolidating. First, TikTok has signed a multi-year global content partnership with the NBA and WNBA, pairing creator access to league e...
Two forces are reshaping your content strategy simultaneously: platforms are raising the floor on content quality while budgets flowing into video reach their strongest level in two years. YouTube has...
The clearest signal in your deal pipeline right now is structural: creator economy M&A reached a record 70 transactions in the first half of 2026, up 23% year over year, with media IP displacing softw...
Two structural shifts are converging that should reshape how your team allocates attention and capital. First, a new report finds that 52% of weekly podcast listeners name podcast hosts as their most ...
How creators and IP owners unlock new revenue through strategic brand partnerships, licensing, and content monetization.
Get the Playbook →Frameworks, case studies, and strategies behind the world's most effective story ecosystems — from transmedia architecture to measuring story ROI.
Get the White Paper →Creator and brand programs designed around the transmedia Liquid Storytelling Framework — and the reality that building, scaling, and monetizing modern media requires human-validated AI planning, not just AI output. Every program pairs proven operators with the tools, frameworks, and feedback loops you need to actually ship.
A small-group live session on ad formats, integration strategies, and pricing frameworks — with live Q&A so you leave with answers specific to your situation. Built on models we've been running for over a decade.
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We tear apart your current brand approach — content, audience data, pricing, pitch materials, sales process — and hand you a brand-readiness scorecard plus a prioritized action plan you can execute immediately.
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We come to you. An intensive in-person engagement that rebuilds your brand-partnership infrastructure from the ground up — tiered packaging, rate cards, pitch decks, reporting frameworks, and a go-to-market plan.
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A complimentary evaluation of your brand's story architecture — where you're strong, where you're leaving value on the table, and what a transmedia story ecosystem could look like for your brand.
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A full-day working session with your brand team. We map your current content landscape, identify expansion opportunities, and build a transmedia framework tailored to your brand and IP.
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Elevate builds and executes your liquid storytelling strategy end-to-end — content creation, platform expansion, audience growth. We become your story ecosystem partner at scale.
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